Marketing Portfolio
Impactful digital campaigns, explore how we've helped businesses thrive online.
Large Scale Product Launch
The entire digital lifecycle, from initial creative production to final conversion analysis. The project was complex, involving 24 distinct SKUs; to prevent choice fatigue and optimize the customer experience, the launch was strategically segmented into two lines based on wood type.
- Strategy & Planning:
Developed a comprehensive digital strategy that aligned with the brand's unique value proposition and target audience. - Creative Production:
Directed end-to-end production, including digital asset design, YouTube video production, and all campaign copywriting. - Conversion Strategy: Built a custom landing page optimized to capture leads and streamline the conversion funnel.
- Acquisition & Reach: Managed a multi-channel ad strategy across Google, Instagram, Facebook, LinkedIn, TikTok, and X to drive brand awareness.
- Data-Driven Optimization:Leveraged analytics to monitor user engagement and refine ad spend in real-time for maximum ROI.
The campaign successfully drove over $1M in revenue and acquired thousands of new customers.